Canada is home to some 1.14 million small businesses, according to the Government of Canada’s Key Small Business Statistics reference. In recent years, more existing Canadian businesses have closed than new concerns have been founded. Expanding into e-commerce is a great way to reduce overhead, increase potential exposure, and reduce the likelihood of closure. Here are several e-commerce tips to help small-scale enterprises succeed.
1. Accept Every Reliable Form of Payment
Although cryptocurrencies haven’t been used as nearly as often as mainstream methods of payment, every business that looks to grow should accept them. Bitcoin (BTC), Ripple (XRP), Ethereum (ETH), Bitcoin Cash (BCH) and EOS (EOS) are the five most popular cryptocurrencies as of January 2019. Learn how to use them and start accepting them as payment as soon as possible.
2. Content Marketing Goes a Long Way
Content marketing refers to providing potential website visitors with useful information, valuable education, or appeasing entertainment instead of throwing traditional ads in their faces. Although building a high-quality blog won’t happen overnight, your website will benefit from higher search engine rankings and increased visitor loyalty if you stay true to generating original, high-quality blogs.
3. Social Media Is Convenient and Effective as a Customer Service Tool
Few people enjoy calling customer support telephone lines. It can only be done when you have free time and the support lines are open. Social media posts take seconds to create. Plus, social platforms never close like nine-to-five businesses do. Open accounts on social sites like Facebook and Twitter to make consumers more satisfied. Further, smartphones with notifications turned on can make responding to inquiries promptly easier. More information is made available at the Thinking Capital website.
4. Test the Market Using Long-Tail Keywords
Long-tail keywords are search terms that are made up of three or more words. Battling your way onto the front page of Google as a fledgling small business will be nearly impossible. However, since long-tail keywords have less competition than their more common, shorter counterparts, more potential customers should be able to find your website.
5. Offer In-House Tracking of Ordered Goods
All major couriers offer package tracking to find out precisely where customers’ goods are. However, few companies provide customers with updates regarding when orders are accepted, picked, packaged, and left in the custody of postal services. Create a web-based application that customers can track the in-house handling of their orders with.
Owners of small businesses face countless struggles in building and operating their outfits. Adhering to regulations, finding suitable employees, and spending too much time working are all common issues that small businesses’ owners frequently run into. Building a solid e-commerce platform for your business will make these issues and many others seemingly disappear.